{"id":368,"date":"2023-05-10T10:47:03","date_gmt":"2023-05-10T08:47:03","guid":{"rendered":"https:\/\/kampanj.dn.se\/xpeng\/?p=368"},"modified":"2023-05-16T14:32:51","modified_gmt":"2023-05-16T12:32:51","slug":"marknadschefen-att-lansera-ett-nytt-bilmarke-ar-inget-som-gar-att-forcera","status":"publish","type":"post","link":"https:\/\/kampanj.dn.se\/xpeng\/marknadschefen-att-lansera-ett-nytt-bilmarke-ar-inget-som-gar-att-forcera\/","title":{"rendered":"Marknadschefen: \u201dAtt lansera ett nytt bilm\u00e4rke \u00e4r inget som g\u00e5r att forcera\u201d"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” background_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0) 39%|rgba(0,0,0,0.65) 100%” background_image=”https:\/\/kampanj.dn.se\/xpeng\/wp-content\/uploads\/2023\/05\/xpeng-2-top-2.jpg” background_position=”top_center” background_blend=”darken” width=”1340px” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”1340px” module_alignment=”center” height=”620px” height_tablet=”520px” height_phone=”320px” height_last_edited=”on|phone” custom_margin=”-5px|0px||0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” background_last_edited=”on|phone” background_image_phone=”https:\/\/kampanj.dn.se\/xpeng\/wp-content\/uploads\/2023\/05\/xpeng-2-top.jpg” background_enable_image_phone=”on” background_position_phone=”bottom_center” background_vertical_offset_phone=”32%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”off|desktop” _builder_version=”4.20.4″ _module_preset=”default” background_enable_image=”off” background_position=”top_center” positioning=”absolute” position_origin_a=”bottom_center” vertical_offset=”55px” vertical_offset_tablet=”30px” vertical_offset_phone=”20px” vertical_offset_last_edited=”on|phone” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” max_width_tablet=”1340px” max_width_phone=”100%” max_width_last_edited=”off|tablet” custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” custom_padding_tablet=”14px|70px|52px|70px|false|false” custom_padding_phone=”14px|20px|52px|40px|false|false” animation_style=”fade” background_last_edited=”off|desktop” background_position_tablet=”top_right” border_color_right=”#d6d6d6″ border_color_bottom=”#d6d6d6″ border_color_left=”#d6d6d6″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text content_tablet=”<\/p>\n

Tellus element
sagittis vitae et leo<\/h1>\n

” content_phone=”<\/p>\n

Tellus rubrik element lorem
sagittis dolo<\/h1>\n

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Marknadschefen: \u201dAtt lansera ett nytt bilm\u00e4rke \u00e4r inget som g\u00e5r att forcera\u201d<\/h1>\n

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Efter n\u00e4rmare tv\u00e5 \u00e5r \u00e4r det dags f\u00f6r Xpeng att leverera sina f\u00f6rsta elbilar till sina svenska kunder.
Men hur \u00e4r det egentligen att lansera ett helt nytt bilm\u00e4rke?<\/span>
\u2013 Vi k\u00e4nner oss v\u00e4ldigt privilegierade att f\u00e5 vara med och lansera ett nytt varum\u00e4rke. Intresset och nyfikenheten hos allm\u00e4nheten \u00e4r stor, s\u00e4ger Magnus Wenger, marknadschef p\u00e5 Xpeng Sverige.<\/span><\/p>\n

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Inneh\u00e5ll fr\u00e5n XPeng<\/p>\n

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Extern l\u00e4nk: Spana in nya elektriska SUV:en Xpeng G9<\/strong><\/a><\/p>\n

Kartan \u00f6ver den svenska \u2013 och europeiska \u2013 bilmarknaden h\u00e5ller p\u00e5 att ritas om. Utvecklingen i bilbranschen g\u00e5r i rasande fart och nya bilm\u00e4rken tar plats.<\/p>\n

Som exempel p\u00e5 detta v\u00e4xte under f\u00f6rra \u00e5ret de nya kinesiska bilm\u00e4rkena i Sverige med 95 procent och s\u00e5lde n\u00e4stan 17 000 nya bilar, enligt Carup.
M\u00e5nga akt\u00f6rer satsar nu h\u00e5rt f\u00f6r att ta sig in p\u00e5 den svenska marknaden \u2013 och det med bilar av allt b\u00e4ttre kvalitet och till konkurrenskraftiga priser.
En av de nyaste akt\u00f6rerna p\u00e5 den svenska bilmarknaden \u00e4r Xpeng som nu p\u00e5 allvar har etablerat sig och som i \u00e5r lanserar tv\u00e5 nya elbilar \u2013 en sportsedan och en SUV.<\/p>\n

Vi tog ett snack med Magnus Wenger, marknadschef p\u00e5 Xpeng i Sverige om hur man lanserar ett nytt bilm\u00e4rke i Sverige, om utmaningarna i bilbranschen, f\u00f6rdomar om kinesiska bilar och framtidsutsikterna f\u00f6r det nya bilm\u00e4rket.<\/p>\n

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Stenh\u00e5rd konkurrens<\/h2>\n

Hur tror du att den svenska marknaden kommer att ta emot ett nytt kinesiskt bilm\u00e4rke?<\/strong><\/p>\n

\u2013 Svenska bilk\u00f6pare \u00e4r konservativa. F\u00f6r 40 \u00e5r sedan var vi skeptiska mot japanska m\u00e4rken. F\u00f6r 20 \u00e5r sedan var vi tveksamma till koreanska m\u00e4rken. Idag \u00e4r japanska bilar j\u00e4mst\u00e4llda med kvalitet och ett koreanskt m\u00e4rke \u00e4r det som \u00e4r mest s\u00e5lt till privatpersoner. Idag \u00e4r s\u00e4kert vissa skeptiska mot kinesiska m\u00e4rken. Men tiderna f\u00f6r\u00e4ndras och jag \u00e4r \u00f6vertygad om att kinesiska m\u00e4rken kommer att kunna konkurrera med bilm\u00e4rken fr\u00e5n hela v\u00e4rlden, s\u00e4ger Magnus och forts\u00e4tter:<\/p>\n

\u2013 Med det sagt, konkurrensen \u00e4r stenh\u00e5rd i bilbranschen. Och vi p\u00e5 Xpeng m\u00e5ste precis som alla andra hitta v\u00e5r position. Och den \u00e4r klar. Vi tillverkar bilar med h\u00f6g teknologisk niv\u00e5 av mycket god kvalitet till r\u00e4tt pris.<\/p>\n

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Magnus Wenger, marknadschef p\u00e5 Xpeng Sverige.<\/p>\n

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Och ni startar det hela med att lansera tv\u00e5 elbilar \u2013 P7 och G9, ber\u00e4tta.<\/p>\n

\u2013 Det \u00e4r en l\u00e5ng resa som vi har gjort. Vi lanserade Xpeng som f\u00f6retag i Sverige sommaren 2021 och tanken var att vi skulle lansera modellen P5. Det var ett beslut som togs innan covid slog till med full kraft i Kina och i resten av v\u00e4rlden. Egentligen var den bilmodellen menad som lite av en generalrepetition i Sverige innan modellerna P7 och G9 skulle komma. Planen var att s\u00e4tta interna processer, starta upp i butiken i Mall of Scandinavia i Stockholm och s\u00e5 vidare.<\/p>\n

\u2013 I och med butiken i Stockholm kunde vi tr\u00e4ffa m\u00e5nga m\u00e4nniskor och potentiella kunder. Att utveckla en bilmodell \u00e4r inget man g\u00f6r i en handv\u00e4ndning och v\u00e4gen hit har inte varit spikrak. Beslutet att st\u00e4lla in lanseringen av P5 tolkas av m\u00e5nga utomst\u00e5ende som ett misslyckande. F\u00f6r mig, ur ett varum\u00e4rkesperspektiv, var det nog det b\u00e4sta som kunde h\u00e4nda. \u00c4ven om det var en riktigt bra bil, jag k\u00f6r den dagligen, s\u00e5 \u00e4r det P7- och G9-modellerna som kommer att definiera Xpeng i Europa, s\u00e4ger Magnus Wenger.<\/p>\n

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XPeng P5 \u00e4r en framhjulsdriven sedan med en r\u00e4ckvidd p\u00e5 465 km.<\/p>\n

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Detta \u00e4r Xpeng<\/h3>\n

Xpeng \u00e4r ett teknikf\u00f6retag som designar, utvecklar, tillverkar och marknadsf\u00f6r smarta mobilitetsl\u00f6sningar. I detta ing\u00e5r elbilar (EV), elektriska flygplan f\u00f6r vertikal start och landning (eVTOL) och robotteknologi. Fokuset \u00e4r att skapa en mobil framtid som anv\u00e4nder eftert\u00e4nksam och empatisk intelligens f\u00f6r att f\u00f6rb\u00e4ttra upplevelsen.<\/p>\n

F\u00f6retaget har sitt huvudkontor i Guangzhou, Kina med multiregionala kontor i Peking, Shanghai, Shenzhen, Silicon Valley och San Diego. 2021 etablerades det europeiska huvudkontoret i Amsterdam, tillsammans med dedikerade kontor i Danmark, Tyskland, Norge och Sverige.<\/p>\n

Xpengs elbilar tillverkas i den hel\u00e4gda fabriken i Zhaoqing, Kina, och dessutom \u00e4r ytterligare tv\u00e5 smarta tillverkningsbaser f\u00f6r elbilar under uppbyggnad. De tre smarta fabrikerna i Kina har en framtida produktionskapacitet p\u00e5 att tillverka 600 000 bilar varje \u00e5r.<\/p>\n

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\u201dVi vill skapa produkter utifr\u00e5n m\u00e4nniskors behov, inte produkter skapade utifr\u00e5n v\u00e5r kreativitet eller tekniska kapacitet\u201d<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” disabled_on=”on|on|on” admin_label=”Fakta 4-radig” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#141414″ width=”100%” max_width=”1340px” custom_margin=”||0px||false|false” custom_padding=”50px|40px|50px|40px|false|true” custom_padding_tablet=”50px|40px|50px|40px|false|true” custom_padding_phone=”40px|20px|40px|20px|false|true” border_width_right=”1px” border_color_right=”#d6d6d6″ border_color_bottom=”#d6d6d6″ border_width_left=”1px” border_color_left=”#d6d6d6″ disabled=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#FFFFFF” text_line_height=”1.44em” header_3_font=”|800|||||||” header_3_text_color=”#FFFFFF” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”5px||||false|false” custom_padding=”0px||||false|false” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

App-och r\u00f6ststyrning<\/h3>\n

Med XPeng-appen kan \u00e4garen b\u00e5de l\u00e5sa och l\u00e5sa upp sin bil, samt styra en m\u00e4ngd av bilens speciella funktioner. Dessutom har XPeng sin r\u00f6stassistent \u201dHey XPENG\u201d som kan f\u00f6rst\u00e5, svara och agera p\u00e5 olika kommandon fr\u00e5n alla fyra passagerarzoner i bilen. Styr navigation, f\u00f6nster, luftkonditionering, baklucka eller bagageutrymme enbart med din r\u00f6st.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#FFFFFF” text_line_height=”1.44em” header_3_font=”|800|||||||” header_3_text_color=”#FFFFFF” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”5px||||false|false” custom_padding=”0px||||false|false” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

R\u00e4ckvidd och laddningstid<\/h3>\n

Aerodynamisk design och effektiv prestanda ligger bakom att du med XPeng G9 kan k\u00f6ra upp till 570 km p\u00e5 en laddning. Dessutom \u00e4r bilen byggd p\u00e5 en 800-voltsplattform med m\u00f6jlighet till snabbladdning (300kW). 5 minuters laddning ger en r\u00e4ckvidd p\u00e5 100 km och batteriet kan laddas fr\u00e5n 10 till 80 procent p\u00e5 20 minuter, vilket g\u00f6r att du slipper l\u00e5nga tankstopp p\u00e5 resan.<\/p>\n

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Mjukst\u00e4ngande d\u00f6rrar<\/h3>\n

Med XPeng G9 beh\u00f6ver du aldrig bekymra dig om du st\u00e4ngt d\u00f6rren, tack vare Soft-close st\u00e4nger bilen automatiskt d\u00f6rren n\u00e4r sensorerna uppt\u00e4cker att den inte \u00e4r helt l\u00e5st. N\u00e4r d\u00f6rrarna sedan \u00f6ppnas s\u00e4nks f\u00f6nstret automatiskt n\u00e5got f\u00f6r att sedan h\u00f6jas igen n\u00e4r d\u00f6rren st\u00e4ngs.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#FFFFFF” text_line_height=”1.44em” header_3_font=”|800|||||||” header_3_text_color=”#FFFFFF” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”5px||||false|false” custom_padding=”0px||||false|false” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Ljudlig elbil<\/h3>\n

Ljudsystemet i G9 best\u00e5r av 22 h\u00f6gtalare och sex vibrationsenheter med en sammanlagd effekt p\u00e5 2150 W som allt \u00e4r kopplat till ett Dynaudio Confidence ljudsystem som Xpeng kallar XOpera. Tack vare tv\u00e5 utomhush\u00f6gtalare kan du dessutom anv\u00e4nda din Xpeng G9 som en boombox och njuta av din musik \u00e4ven utanf\u00f6r bilen.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/kampanj.dn.se\/xpeng\/wp-content\/uploads\/2023\/04\/xpeng-Multimedia-Experience.jpg” title_text=”xpeng-Multimedia-Experience” disabled_on=”off|off|on” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#FFFFFF” text_line_height=”1.44em” header_3_font=”|800|||||||” header_3_text_color=”#FFFFFF” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”5px||||false|false” custom_padding=”0px||||false|false” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Laddbar<\/h3>\n

Inga problem att hitta m\u00f6jligheter att ladda mobiler och annat inne i XPeng G9 \u2013 suven \u00e4r utrustad med fyra USB-uttag och tre stycken 12-voltsuttag. XPeng G9 har ocks\u00e5 st\u00f6d f\u00f6r V2L, det vill s\u00e4ga att det g\u00e5r att ladda och driva andra enheter genom att koppla dem till bilens batterikraft.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#FFFFFF” text_line_height=”1.44em” header_3_font=”|800|||||||” header_3_text_color=”#FFFFFF” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”5px||||false|false” custom_padding=”0px||||false|false” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

OTA-uppdateringar<\/h3>\n

Programvara och firmware uppdateras automatiskt via OTA-uppdatering (Over-the-air) och ser till att Xmart OS, XPILOT och och din XPeng G9 alltid \u00e4r i toppform.[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#FFFFFF” text_line_height=”1.44em” header_3_font=”|800|||||||” header_3_text_color=”#FFFFFF” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”5px||||false|false” custom_padding=”0px||||false|false” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Intelligent luftfj\u00e4dring<\/h3>\n

Med sin intelligenta luftfj\u00e4dring blir k\u00f6rkomforten b\u00e4ttre och det g\u00f6r G9 till en mer m\u00e5ngsidig v\u00e4n p\u00e5 v\u00e4gen. N\u00e4r underredet s\u00e4nks minskas bilens luftmotst\u00e5nd, vilket kan bidra till att \u00f6ka r\u00e4ckvidden avsev\u00e4rt. Luftfj\u00e4dringen kan sedan \u00f6ka markfrig\u00e5ngen ifall du beh\u00f6ver ta dig fram i terr\u00e4ngen.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#FFFFFF” text_line_height=”1.44em” header_3_font=”|800|||||||” header_3_text_color=”#FFFFFF” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”5px||||false|false” custom_padding=”0px||||false|false” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Sittkomfort<\/h3>\n

Minnesfunktion i s\u00e4tena g\u00f6r att bilen kommer ih\u00e5g hur du vill sitta n\u00e4r du k\u00f6r och d\u00e4rigenom ocks\u00e5 kan anpassa sig enkelt efter nya f\u00f6rares och passagerares preferenser. Med Premium Komfort och Ljudpaket har b\u00e5de fram- och baks\u00e4tet v\u00e4rme- och massagefunktioner.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#f2f2f2″ width=”100%” max_width=”1340px” custom_margin=”||0px||false|false” custom_padding=”40px|40px|40px|40px|false|true” custom_padding_tablet=”40px|40px|40px|40px|false|true” custom_padding_phone=”40px|20px|40px|20px|false|true” border_width_right=”1px” border_color_right=”#d6d6d6″ border_color_bottom=”#d6d6d6″ border_width_left=”1px” border_color_left=”#d6d6d6″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.44em” header_2_font=”Arial|700|||||||” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Lyssnar p\u00e5 kunderna<\/h2>\n

Nu kommer det hinna g\u00e5 n\u00e4rmare tv\u00e5 \u00e5r mellan f\u00f6rsta etableringen i Sverige och leveransen av Xpeng:s f\u00f6rsta bil i Sverige, men det \u00e4r inget som Magnus Wenger ser som en nackdel.<\/p>\n

\u2013 Vi ser det som att vi haft m\u00f6jlighet att f\u00f6rbereda oss v\u00e4l. Xpeng \u00e4r i Sverige f\u00f6r att stanna. Och produkten som kommer att levereras i sommar \u2013 f\u00f6rst ut till kunder i juni \u00e4r P7 \u2013 \u00e4r b\u00e4ttre i linje med vad v\u00e5ra kunder efterfr\u00e5gar, s\u00e4ger Magnus.<\/p>\n

Och just vad kunder efterfr\u00e5gar \u00e4r n\u00e5got som Xpeng jobbar stenh\u00e5rt f\u00f6r. Med ett \u00f6ra mot marken ser f\u00f6retaget hela tiden till att f\u00e5 input fr\u00e5n sina kunder om f\u00f6rb\u00e4ttringar och f\u00f6r\u00e4ndringar \u2013 och n\u00e4stan all feedback skickas vidare till huvudkontoret i Kina. Xpeng har till och med byggt in en funktion i bilarna, d\u00e4r man kan spela in ett r\u00f6stmeddelande om f\u00f6r\u00e4ndringar som sedan skickas vidare till ber\u00f6rda parter.<\/p>\n

\u2013 Vi vill verkligen lyssna p\u00e5 vad kunderna tycker, och Xpeng ser det som en investering i framtiden. Vi vill skapa produkter som kunderna vill ha, inte som vi vill att de ska vara, s\u00e4ger Magnus.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/kampanj.dn.se\/xpeng\/wp-content\/uploads\/2023\/05\/xpeng-2-bilia.jpg” title_text=”xpeng-2-bilia” _builder_version=”4.20.4″ _module_preset=”default” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”25px||10px||false|false” custom_padding=”||||false|false” custom_padding_tablet=”10px||0px||false|false” custom_padding_phone=”10px||0px||false|false” custom_padding_last_edited=”off|desktop” animation_style=”fade” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#000000″ text_line_height=”1.4em” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||25px||false|false” custom_margin_tablet=”||40px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Elvis Cheng, vd p\u00e5 Xpeng f\u00f6r Sverige och Benelux och Per Avander, Bilias vd och koncernchef.<\/p>\n

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Samarbete med Bilia<\/h2>\n

Den l\u00e5nga f\u00f6rberedelsetiden har dessutom gett Xpeng m\u00f6jlighet att knyta ett samarbete med f\u00f6retaget Bilia som agent.<\/p>\n

Bilia \u00e4r en av Europas st\u00f6rsta bil\u00e5terf\u00f6rs\u00e4ljare med cirka 160 anl\u00e4ggningar i Sverige, Norge, Luxemburg och Belgien. Till en b\u00f6rjan ska Xpeng s\u00e4ljas och servas hos tre Biliahandlare i Stockholm, G\u00f6teborg och Malm\u00f6, men fler orter runt om i landet ska komma.<\/p>\n

\u2013 Samarbetet med Bilia \u00e4r en del som jag tror att vi retrospektivt kommer kunna konstatera var en starkt bidragande orsak till v\u00e5r framg\u00e5ngssaga. Bilias professionalism och fokus p\u00e5 kundn\u00f6jdhet kommer att bidra till bra f\u00f6rs\u00e4ljning men \u00e4ven en h\u00f6g kundlojalitet. Det \u00e4r l\u00e4tt att s\u00e4lja en bil. Men det \u00e4r sv\u00e5rare att s\u00e4lja bil och sedan f\u00e5 kunderna att forts\u00e4tta vara n\u00f6jda och k\u00f6pa bil av samma m\u00e4rke igen. Och h\u00e4r har jag sv\u00e5rt att tro att det finns en b\u00e4ttre partner f\u00f6r oss \u00e4n Bilia, s\u00e4ger Magnus Wenger.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/kampanj.dn.se\/xpeng\/wp-content\/uploads\/2023\/05\/xpeng-2-p7-2.jpg” title_text=”xpeng-2-p7-2″ _builder_version=”4.20.4″ _module_preset=”default” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”25px||30px||false|false” custom_padding=”||||false|false” custom_padding_tablet=”10px||0px||false|false” custom_padding_phone=”10px||0px||false|false” custom_padding_last_edited=”off|desktop” animation_style=”fade” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.44em” header_2_font=”Arial|800|||||||” header_3_font=”Arial|800|||||||” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”25px||0px||false|false” custom_padding=”10px|10px|5px|10px|false|true” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” border_width_top=”1px” border_color_top=”#dddddd” border_width_left=”2px” border_color_left=”#da000d” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

P7<\/h3>\n

F\u00f6retagets sportsedan-modell som har f\u00f6rarassistanssystemet XPILOT med v\u00e5gradar, ultraljudssensorer, surroundkameror och h\u00f6guppfattningskameror s\u00e4kerst\u00e4ller intelligenta k\u00f6r-, s\u00e4kerhets- och parkeringsfunktioner.
Interi\u00f6rt \u00e4r bilen f\u00f6rsedd med fem sportstolar i nappal\u00e4der, ett panoramasoltak och en 10,25-tums digital f\u00f6rardisplay som visar den viktigaste informationen samt en 14,96-tums central peksk\u00e4rm med det egenutvecklade operativsystemet Xmart OS.<\/p>\n

Bilen \u00e4r 4888 millimeter l\u00e5ng, 1896 millimeter bred och h\u00f6jden m\u00e4ts till 1450 millimeter.<\/p>\n

Den finns i tre versioner \u2013 en bakhjulsdriven (Long Range) och tv\u00e5 fyrhjulsdrivna (AWD Performance och Wing edition, som har saxd\u00f6rrar).
R\u00e4ckvidden \u00e4r upp till 576 kilometer och den kan snabbladdas (175 kW) fr\u00e5n 10 till 80 procent p\u00e5 29 minuter. Bilen klarar som fyrhjulsdriven 0\u2013100 km\/h p\u00e5 4,1 sekunder.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|desktop” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#f2f2f2″ width=”100%” max_width=”1340px” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”0px|40px|0px|40px|true|false” custom_padding_phone=”0px|20px|0px|20px|true|true” border_width_right=”1px” border_color_right=”#d6d6d6″ border_color_bottom=”#d6d6d6″ border_width_left=”1px” border_color_left=”#d6d6d6″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kampanj.dn.se\/xpeng\/wp-content\/uploads\/2023\/05\/xpeng-2-ribbon.jpg” title_text=”xpeng-2-ribbon” align=”center” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#f2f2f2″ width=”100%” max_width=”1340px” custom_margin=”||0px||false|false” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”40px|20px|40px|20px|true|true” border_width_right=”1px” border_color_right=”#d6d6d6″ border_color_bottom=”#d6d6d6″ border_width_left=”1px” border_color_left=”#d6d6d6″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.44em” header_2_font=”Arial|700|||||||” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\u201dIngen sprintt\u00e4vling\u201d<\/h2>\n

Senaste \u00e5ren har en rad kinesiska elbilm\u00e4rken kommit till Sverige, och naturligtvis var det n\u00e5got som Magnus och hans kollegor p\u00e5 Xpeng kikade noga p\u00e5 under uppstartsfasen.<\/p>\n

\u2013 Ja, men om det var n\u00e5got som vi skulle g\u00f6ra annorlunda om vi fick g\u00f6ra om det s\u00e5 \u00e4r det att inte snegla p\u00e5 vad andra m\u00e4rken g\u00f6r eller har gjort. Xpeng, tycker vi, spelar lite i v\u00e5r egen liga. Vi producerar bilar med en h\u00f6g upplevd kvalitet och hos oss s\u00e5 f\u00e5r man v\u00e4ldigt mycket bil f\u00f6r pengarna. Det g\u00f6r att vi inte har s\u00e5 m\u00e5nga naturliga konkurrenter, \u00e4ven om v\u00e5rt ursprung g\u00f6r att vi kategoriseras in i en grupp med andra m\u00e4rken. Vi borde ha k\u00f6rt v\u00e5rt eget race mer.<\/p>\n

Men hur har det d\u00e5 varit att vara med p\u00e5 resan att etablera ett nytt bilm\u00e4rke i Sverige?<\/strong><\/p>\n

\u2013 Att lansera ett nytt bilm\u00e4rke tar tid och det \u00e4r inget som g\u00e5r att forcera. Det vi h\u00e5ller p\u00e5 med \u00e4r ingen sprintt\u00e4vling, snarare ett maraton.<\/p>\n

\u2013 Jag tror att n\u00e4r vi tittar tillbaka om s\u00e4g tre-fyra \u00e5r s\u00e5 kommer vi ha haft v\u00e4ldigt stor nytta av den l\u00e5nga startstr\u00e4ckan.<\/p>\n

Extern l\u00e4nk: Nya Xpeng \u2013 boka din provk\u00f6rning h\u00e4r!<\/strong><\/a><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/kampanj.dn.se\/xpeng\/wp-content\/uploads\/2023\/05\/xpeng-2-g9-1.jpg” title_text=”xpeng-2-g9-1″ _builder_version=”4.20.4″ _module_preset=”default” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”25px||25px||false|false” custom_padding=”||||false|false” custom_padding_tablet=”10px||0px||false|false” custom_padding_phone=”10px||0px||false|false” custom_padding_last_edited=”off|desktop” animation_style=”fade” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.44em” header_2_font=”Arial|800|||||||” header_3_font=”Arial|800|||||||” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”25px||0px||false|false” custom_padding=”10px|10px|5px|10px|false|true” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” border_width_top=”1px” border_color_top=”#dddddd” border_width_left=”2px” border_color_left=”#da000d” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

G9<\/h3>\n

SUV-modellen som \u00e4r utrustad med automatiska soft-close-d\u00f6rrar. R\u00e4ckvidden \u00e4r upp till 570 kilometer p\u00e5 en laddning och batteriet kan laddas fr\u00e5n 10 till 80 procent p\u00e5 endast 20 minuter. Kan ocks\u00e5 snabbladdas d\u00e5 5 minuter laddning ger en r\u00e4ckvidd p\u00e5 10 mil. Utrustad med bland annat intelligent luftfj\u00e4dring f\u00f6r b\u00e4sta komfort och dubbla displayer (tv\u00e5 14,96-tums peksk\u00e4rmar) med Xmart OS.<\/p>\n

Ocks\u00e5 G9 finns i tre versioner \u2013 en bakhjulsdriven (RWD Standard Range) och tv\u00e5 med fyrhjulsdrift (AWD Long Range och AWD Performance). Bilen (4891 millimeter l\u00e5ng, 1937 millimeter bred och 1680 millimeter h\u00f6g) kan lastas med 1 576 liter med s\u00e4tena nedf\u00e4llda (och 71 liter i frunken) accelererar 0\u2013100 km\/h p\u00e5 ner till 3,9 sekunder och de fyrhjulsdrivna bilarna (AWD Long Range och AWD Performance) har en laddkapacitet p\u00e5 upp till 300 kW.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|desktop” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#f2f2f2″ background_image=”https:\/\/kampanj.dn.se\/xpeng\/wp-content\/uploads\/2023\/05\/xpeng-2-g9-2.jpg” width=”100%” max_width=”1340px” height=”750px” height_tablet=”460px” height_phone=”300px” height_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”0px|40px|0px|40px|true|false” custom_padding_phone=”0px|20px|0px|20px|true|true” border_width_right=”1px” border_color_right=”#d6d6d6″ border_color_bottom=”#d6d6d6″ border_width_left=”1px” border_color_left=”#d6d6d6″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_3_font=”Arial|700|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”44px” positioning=”absolute” vertical_offset=”420px” horizontal_offset=”50px” vertical_offset_tablet=”195px” vertical_offset_phone=”122px” vertical_offset_last_edited=”on|phone” horizontal_offset_tablet=”40px” horizontal_offset_phone=”30px” horizontal_offset_last_edited=”on|desktop” position_origin_a_tablet=”” position_origin_a_phone=”top_left” position_origin_a_last_edited=”on|phone” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|phone” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|phone” width=”80%” width_tablet=”80%” width_phone=”90%” width_last_edited=”off|phone” max_width=”500px” max_width_tablet=”339px” max_width_phone=”230px” max_width_last_edited=”on|tablet” animation_style=”fade” header_3_text_align_phone=”center” header_3_text_align_last_edited=”off|phone” header_3_font_size_tablet=”35px” header_3_font_size_phone=”24px” header_3_font_size_last_edited=”on|phone” positioning_tablet=”absolute” positioning_phone=”absolute” positioning_last_edited=”on|phone” header_3_text_shadow_style=”preset3″ header_3_text_shadow_blur_strength=”0.31em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\u201dV\u00e5r strategi \u00e4r inte att konkurrera med pris. H\u00e4r tror jag att vi har ett f\u00f6rspr\u00e5ng gentemot m\u00e5nga av v\u00e5ra konkurrenter\u201d<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#f2f2f2″ width=”100%” max_width=”1340px” custom_margin=”||0px||false|false” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”40px|20px|40px|20px|true|true” border_width_right=”1px” border_color_right=”#d6d6d6″ border_color_bottom=”#d6d6d6″ border_width_left=”1px” border_color_left=”#d6d6d6″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.44em” header_2_font=”Arial|700|||||||” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\u201dUtmanande resa\u201d<\/h2>\n

Vad ser du som nyckeln till framg\u00e5ng f\u00f6r Xpeng?<\/strong><\/p>\n

\u2013 Allt handlar om att leverera det som v\u00e5ra kunder vill ha. Till det pris som v\u00e5ra kunder \u00e4r beredda att betala. V\u00e5r strategi \u00e4r inte att konkurrera med pris. H\u00e4r tror jag att vi har ett f\u00f6rspr\u00e5ng gentemot m\u00e5nga av v\u00e5ra konkurrenter, s\u00e5v\u00e4l europeiska som kinesiska, s\u00e4ger Magnus och till\u00e4gger:<\/p>\n

\u2013 Men den kanske viktigaste delen av varf\u00f6r jag tror vi kommer lyckas b\u00e4ttre \u00e4n m\u00e5nga av v\u00e5ra konkurrenter \u00e4r s\u00e5v\u00e4l det svenska som det europeiska teamet hos Xpeng. Vi har lyckats anst\u00e4lla en bred skara m\u00e4nniskor med olika bakgrund, och man m\u00e4rkte snabbt hur vi kompletterade varandra. Men det har varit en utmanande resa. Xpeng har funnits mindre \u00e4n tio \u00e5r som f\u00f6retag, idag har vi flera modeller p\u00e5 den globala bilmarknaden och s\u00e5v\u00e4l v\u00e5r G9 som P7 hyllas i flera medier.<\/p>\n

Vilka \u00e4r egentligen kunderna som ska k\u00f6pa en Xpeng?<\/strong><\/p>\n

\u2013 Vi har haft f\u00f6rest\u00e4llningar om vilka v\u00e5ra kunder skulle vara som inte riktigt st\u00e4mde \u00f6verens med verkligheten. Vi har sett att vi attraherar en olik kundgrupp \u00e4n vad som Xpeng attraherar i Kina. D\u00e4r, p\u00e5 andra sidan jorden, har Xpeng en lite yngre kundgrupp, medan h\u00e4r i Sverige \u00e4r de som har k\u00f6pkraften \u00e4ldre. Kanske logiskt f\u00f6r medel\u00e5ldern f\u00f6r de som k\u00f6per en elbil i Sverige i dag \u00e4r 49 \u00e5r, vilket kanske inte m\u00e5nga tror.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/kampanj.dn.se\/xpeng\/wp-content\/uploads\/2023\/04\/xpeng-Multimedia-Experience.jpg” title_text=”xpeng-Multimedia-Experience” _builder_version=”4.21.0″ _module_preset=”default” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”25px||25px||false|false” custom_padding=”||||false|false” custom_padding_tablet=”10px||0px||false|false” custom_padding_phone=”10px||0px||false|false” custom_padding_last_edited=”off|desktop” animation_style=”fade” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.44em” header_2_font=”Arial|700|||||||” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Avsaknaden av bilar<\/h2>\n

Vad har egentligen varit sv\u00e5rast i uppstarten?<\/strong><\/p>\n

\u2013 Man m\u00e5ste ha bilar som kan visas upp n\u00e4r man b\u00f6rjar att s\u00e4lja. Utan att ha bilar som folk kan se p\u00e5, ta i och sitta i \u00e4r det sv\u00e5rt. Vi har ju sedan starten arbetat med modeller och bilar som vi inte haft tillg\u00e5ng till. Det blir v\u00e4ldigt hypotetiskt att prata om bilar som inte finns i verkligheten, och speciellt n\u00e4r det \u00e4r ett helt nytt bilm\u00e4rke f\u00f6r kunderna.<\/p>\n

P\u00e5 tal om ert ursprung, hur \u00e4r det att jobba i ett kinesiskt f\u00f6retag?<\/strong><\/p>\n

\u2013 Det \u00e4r oerh\u00f6rt intressant och sp\u00e4nnande. Det \u00e4r sex timmars tidsskillnad, s\u00e5 m\u00e5nga av mina kollegor p\u00e5 huvudkontoret jobbar sena kv\u00e4llar f\u00f6r att kunna st\u00f6dja oss p\u00e5 b\u00e4sta s\u00e4tt. Generellt \u00e4r det tydligt att man jobbar oerh\u00f6rt h\u00e5rt. Man \u00e4r samtidigt v\u00e4ldigt lyh\u00f6rda f\u00f6r lokala insikter. Man \u00e4r m\u00e5n om att vi inte bara ska l\u00f6sa saker f\u00f6r dagen, man st\u00e4ller allt i ett l\u00e4ngre perspektiv. Ett av de tydligaste direktiven vi fick fr\u00e5n v\u00e5r CEO He Xiaopeng n\u00e4r vi b\u00f6rjade var att alltid anta ett l\u00e5ngsiktigt perspektiv. St\u00e4ll alla beslut i relation till om det \u00e4r f\u00f6rdelaktigt inte bara idag utan \u00e4ven om tio \u00e5r.<\/p>\n

\u2013 Men till syvende och sist, mina kollegor i Kina \u00e4r som du och jag. De \u00e4r vanliga m\u00e4nniskor, och de har samma drivkraft som vi har; att kunna leva ett bra liv och att kunna skapa s\u00e5 goda f\u00f6ruts\u00e4ttningar som de kan f\u00f6r sina barn.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|desktop” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#f2f2f2″ width=”100%” max_width=”1340px” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”0px|40px|0px|40px|true|false” custom_padding_phone=”0px|20px|0px|20px|true|true” border_width_right=”1px” border_color_right=”#d6d6d6″ border_color_bottom=”#d6d6d6″ border_width_left=”1px” border_color_left=”#d6d6d6″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/kampanj.dn.se\/xpeng\/wp-content\/uploads\/2023\/05\/xpeng-2-p7-1.jpg” title_text=”xpeng-2-p7-1″ align=”center” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#f2f2f2″ width=”100%” max_width=”1340px” custom_margin=”||0px||false|false” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”40px|20px|40px|20px|true|true” border_width_right=”1px” border_color_right=”#d6d6d6″ border_color_bottom=”#d6d6d6″ border_width_left=”1px” border_color_left=”#d6d6d6″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.44em” header_2_font=”Arial|700|||||||” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Framtidens mobilitet<\/h2>\n

Xpeng som f\u00f6retag har en tydlig vision \u2013 att det \u00e4r tekniken som kommer att f\u00f6r\u00e4ndra framtidens mobilitet, men att det \u00e4r m\u00e4nniskan som st\u00e5r i centrum och inte tekniken.<\/p>\n

\u2013 Det \u00e4r h\u00f6rnstenen i f\u00f6retaget. Vi \u00e4r ett teknikf\u00f6retag som g\u00f6r saker sj\u00e4lva, och med det finns det en stor flexibilitet. Xpeng f\u00f6rs\u00f6ker att ligga i framkant n\u00e4r det kommer till teknik och vision\u00e4rt t\u00e4nkande n\u00e4r det kommer till vad m\u00e4nniskor kommer att beh\u00f6va och vilja ha i framtiden. Vi har utvecklat flygande bilar \u2013 s\u00e5som Xpeng X2 och X3 \u2013 och mycket annat, men vi har alltid m\u00e4nniskan i fokus. Vi vill inte skapa teknik f\u00f6r sakens skull \u2013 vi vill att den ska gagna m\u00e4nniskan, s\u00e4ger Magnus.<\/p>\n

\u2013 Och just det \u00e4r en viktig del f\u00f6r oss. Under produktutvecklingen sker mycket av utv\u00e4rderingen med m\u00e4nniskor i olika delar av v\u00e4rlden. Xpeng \u00e4r v\u00e4ldigt lyh\u00f6rda om vad kunder \u2013 och inte minst den europeiska marknaden \u2013 beh\u00f6ver.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/kampanj.dn.se\/xpeng\/wp-content\/uploads\/2023\/05\/xpeng-2-experience-store.jpg” title_text=”xpeng-2-experience-store” _builder_version=”4.20.4″ _module_preset=”default” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”25px||25px||false|false” custom_padding=”||||false|false” custom_padding_tablet=”10px||0px||false|false” custom_padding_phone=”10px||0px||false|false” custom_padding_last_edited=”off|desktop” animation_style=”fade” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.44em” header_2_font=”Arial|700|||||||” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\u201dH\u00e4r f\u00f6r att stanna\u201d<\/h2>\n

Hur ser d\u00e5 etableringen i Sverige ut f\u00f6r Xpeng i dagsl\u00e4get?<\/strong><\/p>\n

\u2013 Under maj kommer v\u00e5r nya anl\u00e4ggning i St\u00e4ket nordv\u00e4st om Stockholm att \u00f6ppna i samband med f\u00f6rsta leveransen av P7-modellen. Likas\u00e5 \u00f6ppnar vi hos v\u00e5r samarbetspartner Bilia i Smista, sydv\u00e4st om Stockholm, och sedan st\u00e5r G\u00f6teborg och Malm\u00f6 p\u00e5 tur.<\/p>\n

Hur ser f\u00f6rs\u00e4ljningsm\u00e5len ut f\u00f6r lanserings\u00e5ret 2023?<\/strong><\/p>\n

\u2013 Jag kan inte uttala mig om n\u00e5gra m\u00e5l eller siffror. F\u00f6ga f\u00f6rv\u00e5nande, svenskar gillar SUV:ar, och intresset f\u00f6r v\u00e5r G9 \u00e4r v\u00e4ldigt stort. D\u00e4remot m\u00e4rker vi att de som testar v\u00e5r P7 upplever den som b\u00e5de sportig och komfortabel.<\/p>\n

\u2013 En sak \u00e4r tydlig dock, Xpeng \u00e4r h\u00e4r f\u00f6r att stanna. Vi har r\u00e4tt modeller till r\u00e4tt pris, en v\u00e4lrenommerad partner och ett team som besitter en unik balans av kompetens, arbetsvilja och v\u00e4rme.<\/p>\n

Extern l\u00e4nk: L\u00e4s mer om Xpeng och nya modellerna G9 och P7 h\u00e4r<\/strong><\/a><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/kampanj.dn.se\/xpeng\/wp-content\/uploads\/2023\/05\/xpeng-2-flying-car-2.jpg” title_text=”xpeng-2-flying-car-2″ _builder_version=”4.20.4″ _module_preset=”default” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”25px||25px||false|false” custom_padding=”||||false|false” custom_padding_tablet=”10px||0px||false|false” custom_padding_phone=”10px||0px||false|false” custom_padding_last_edited=”off|desktop” animation_style=”fade” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Arial||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.44em” header_2_font=”Arial|800|||||||” header_3_font=”Arial|800|||||||” width=”590px” width_tablet=”590px” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”25px||0px||false|false” custom_padding=”10px|10px|5px|10px|false|true” header_2_font_size_tablet=”” header_2_font_size_phone=”23px” header_2_font_size_last_edited=”on|phone” border_width_top=”1px” border_color_top=”#dddddd” border_width_left=”2px” border_color_left=”#da000d” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Den flygande bilen<\/h3>\n

Den visades upp f\u00f6r den svenska publiken p\u00e5 eCarExpo i Stockholm f\u00f6rra \u00e5ret d\u00e5 den fl\u00f6g in p\u00e5 m\u00e4ssan inf\u00f6r m\u00e5nga f\u00f6rv\u00e5nade \u00e5sk\u00e5dare. X2, som den kallas, \u00e4r den femte generationen flygande bil fr\u00e5n Xpeng och det finns planer f\u00f6r en lansering inom n\u00e5gra \u00e5r.<\/p>\n

Bilen, som har en l\u00e4tt konstruktion och v\u00e4ger bara 360 kilo, har utf\u00e4llbara rotorblad och enligt f\u00f6retaget ska \u00f6verg\u00e5ngen mellan markk\u00f6rning och flygning ske n\u00e4stintill s\u00f6ml\u00f6st.<\/p>\n

Batteriet rapporteras klara av 35 minuters flygtid och klarar av en maxhastighet p\u00e5 marken p\u00e5 135 km\/h. \u00c5tta propellrar f\u00f6rdelade p\u00e5 fyra axlar ska kunna ta bilen upp i luften och vid ett k\u00f6p ing\u00e5r fallk\u00e4rm\u2026[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#FFFFFF” background_enable_image=”off” background_position=”top_center” width=”100%” max_width=”1340px” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px|||” disabled=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row disabled_on=”off|off|off” _builder_version=”4.19.2″ _module_preset=”default” background_color=”#f2f2f2″ width=”100%” max_width=”1340px” custom_margin=”0px||0px||false|false” custom_padding=”0px||20px||false|false” border_width_right=”1px” border_color_right=”#d6d6d6″ border_color_bottom=”#d6d6d6″ border_width_left=”1px” border_color_left=”#d6d6d6″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” text_font=”Arial|800|||||||” text_text_color=”#222222″ text_font_size=”16px” custom_margin=”||13px||false|false” custom_padding=”6px|30px|6px|30px|true|false” border_width_top=”3px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#d6d6d6″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Alla artiklar<\/p>\n

[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”100″ use_manual_excerpt=”off” show_author=”off” show_date=”off” show_categories=”off” show_excerpt=”off” show_pagination=”off” masonry_tile_background_color=”RGBA(255,255,255,0)” module_class=”read-more” _builder_version=”4.19.4″ _module_preset=”default” header_font=”Arial|800|||||||” header_text_color=”#222222″ header_font_size=”24px” custom_margin=”||||false|false” custom_padding=”4px|30px||30px|false|true” header_font_size_tablet=”24px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” custom_css_featured_image=”width:100%;||height: 220px;||object-fit:cover!important;” border_width_all=”0px” global_colors_info=”{}” custom_css_featured_image_last_edited=”on|phone” custom_css_featured_image_phone=”float:right;||width:20%!important;||min-width:90px;||height:55px;” custom_css_title_last_edited=”on|phone” custom_css_title_phone=”float:left;||width:70%;” custom_css_featured_image_tablet=”width:100%;||height: 220px;||object-fit:cover!important;” theme_builder_area=”post_content”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Marknadschefen: \u201dAtt lansera ett nytt bilm\u00e4rke \u00e4r inget som g\u00e5r att forcera\u201dEfter n\u00e4rmare tv\u00e5 \u00e5r \u00e4r det dags f\u00f6r Xpeng att leverera sina f\u00f6rsta elbilar till sina svenska kunder.Men hur \u00e4r det egentligen att lansera ett helt nytt bilm\u00e4rke?\u2013 Vi k\u00e4nner oss v\u00e4ldigt privilegierade att f\u00e5 vara med och lansera ett nytt varum\u00e4rke. Intresset och […]<\/p>\n","protected":false},"author":1,"featured_media":397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade"],"yoast_head":"\nANNONS: \u201dAtt lansera ett nytt bilm\u00e4rke \u00e4r inget som g\u00e5r att forcera\u201d - XPENG<\/title>\n<meta name=\"description\" content=\"Det \u00e4r dags f\u00f6r Xpeng att leverera sina f\u00f6rsta elbilar till sina svenska kunder. 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